Check out this fantastic video featuring Jean Kilbourne regarding the media and what its methods of advertising mean to women. It’s the trailer for Killing Us Softly 4 – a documentary focusing on the relationship between women, the media, self-image, violence, and more!
This highly anticipated update of Jean Kilbourne’s influential and award-winning Killing Us Softly series, the first in more than a decade, takes a fresh look at American advertising and discovers that the more things have changed, the more they’ve stayed the same. Breaking down a staggering range of more than 160 print and television ads, Kilbourne uncovers a steady stream of sexist and misogynistic images and messages, laying bare a world of frighteningly thin women in positions of passivity, and a restrictive code of femininity that works to undermine girls and women in the real world. At once provocative and inspiring, Killing Us Softly 4 stands to challenge yet another generation of students to take advertising seriously, and to think critically about its relationship to sexism, eating disorders, gender violence, and contemporary politics.
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