How This Innovative Startup Convinced Investors to Give It $30 Million

Take a look at Jay Yarow’s article on Josh Tetrick – founder of the startup Hampton Creek – and how he managed to raise $30 million from investors (with $23 million in just one month!):

Hampton Creek, a startup that’s creating plant-based alternatives to eggs, announced $23 million in funding last month.

That brings the total funding to $30 million from investors. Asia’s richest man, Li-Ka Shing, is an investor. As is the world’s richest man, Bill Gates. It also has investment from Yahoo founder Jerry Yang, Khosla Ventures, and the Founders Fund.

Today, the company announced that its egg-free mayo is being sold in Costco in Colorado. It also says that its mayo is the fastest-selling condiment in Whole Foods’ history.

The man behind the company is 34-year-old Josh Tetrick. This is his first big company.

Full article here. Don’t forget to check out Tetrick’s convincing pitch!