5 Minutes Of What The Media Actually Does To Women

Check out this fantastic video featuring Jean Kilbourne regarding the media and what its methods of advertising mean to women. It’s the trailer for Killing Us Softly 4 – a documentary focusing on the relationship between women, the media, self-image, violence, and more!

This highly anticipated update of Jean Kilbourne’s influential and award-winning Killing Us Softly series, the first in more than a decade, takes a fresh look at American advertising and discovers that the more things have changed, the more they’ve stayed the same. Breaking down a staggering range of more than 160 print and television ads, Kilbourne uncovers a steady stream of sexist and misogynistic images and messages, laying bare a world of frighteningly thin women in positions of passivity, and a restrictive code of femininity that works to undermine girls and women in the real world. At once provocative and inspiring, Killing Us Softly 4 stands to challenge yet another generation of students to take advertising seriously, and to think critically about its relationship to sexism, eating disorders, gender violence, and contemporary politics.