Following up on the Entrepreneurship Endeavors column, Silicon Bayou has started a new chapter named Financial Fridays, where they’ll cover a different financial or sales-related topic every Friday in an effort to aid local Louisiana businesses.

The first installment of this series is entitled “Marketing Your Business This Holiday Season.” You can check the Financial Friday tag here to stay updated on the weekly column.

The Holiday season is quickly approaching, which means stores all across America will be flooded with customers looking to find the perfect gifts for their loved ones. If your business isn’t getting in on the action, you’re missing out on a golden opportunity.

The Thanksgiving to Christmas marathon seemingly becomes more and more intense every year. With the advent of the internet and social media, businesses have been able to connect with customers in a more intimate manner than ever seen before. People line up to get that special gift while new “consumer holidays” have been created to facilitate the demand. In short, if you’re not cashing in, your competitor is.