““How can I be a Marxist and still own a Jacuzzi?”

That essential question drove my career as well as the job search for many of the students I’ve counseled over the years. Whether as social entrepreneurs or intrapreneurs, we felt we were ready to uplift the human spirit and alleviate poverty and suffering on our planet through enterprise—and to do so while not starving either! But in reality, few of us were prepared to take on that challenge.

Sure, we all dream of noble purposes, but what exactly are those “noble purposes?” If you don’t know what they are, if you can’t be specific about them, it will be hard for you or for anyone else to help you to turn those noble intentions into pragmatic actions. Saying “I want to work in sustainability” doesn’t get you—or anyone trying to help you—very far.”

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